Google and YouTube sponsored ads are types of online advertising that allow businesses to promote their products or services on the world’s most popular search engine and video-sharing platform, respectively. Here is an overview of
what you need to know about these advertising options:
* Google sponsored ads are also known as Google Ads or Google AdWords.
* They are pay-per-click (PPC) ads that appear at the top or bottom of Google’s search engine results pages (SERPs).
* Advertisers bid on keywords related to their products or services, and their ads are shown to users who search for those keywords.
* Advertisers only pay when a user clicks on their ad.
* Advertisers can set a daily budget, target specific geographic locations, and choose from a range of ad formats, including text ads, image ads, and video ads.
* YouTube sponsored ads are also known as YouTube Ads or TrueView Ads.
* They are video ads that appear before, during, or after YouTube videos.
* Advertisers only pay when a user watches their video ad for at least 30 seconds or interacts with it in some way, such as clicking on a call-to-action (CTA) button.
* Advertisers can target specific audiences based on factors such as demographics, interests, and search history.
Both Google and YouTube sponsored ads provide businesses with a way to reach a large and highly engaged audience online. By targeting their ads to the right people and using compelling ad formats, advertisers can increase brand awareness, drive traffic to their website, and generate more sales and leads.